Our Services
Digital Strategy
Our digital strategy service offers a comprehensive solution to propel your brand's success in the digital landscape. We specialize in formulating end-to-end digital strategies that cover every stage of the customer journey, from building brand awareness to driving conversions and fostering user retention. We excel in formulating CRM strategies that focus on converting cold leads into valuable sales.
SEO & Content
By implementing effective SEO strategies, companies can appear higher in search engine rankings, attract qualified leads, and gain a competitive edge in the digital landscape, resulting in enhanced brand awareness, greater website traffic, and higher conversion rates. In addition, our content writing team is made up of highly experienced technical, marketing, and web content writers and editors who are also skilled content strategists.
Data & Consumer Analytics
Data & Customer analytics is the process to capture and analyze customer data to make better decisions. With expertise in GA4, GTM, AppsFlyer, and Amplitude setup, we ensure that your data collection and tracking mechanisms are optimized. Leveraging tools such as Google Looker Studio and Tableau, we design customized dashboards that provide clear visualizations of your marketing performance metrics.
Staff Training
Training in-house staff on digital marketing-related topics, from strategy to implementation enhances the skillset of junior to senior staff members, empowering them to execute effective digital marketing campaigns independently. It also reduces long-term costs for the agency by minimizing the dependence on external resources and agencies for digital marketing services, while fostering an environment of continuous learning and upskilling within the organization.
Companies Working With Us In The Past
Our Founder
Kelvin, Founder & Principal Consultant of LKN Consulting, was raised in Toronto, Canada, and earned a Bachelor of Science degree from the University of Toronto. He also holds a Master of Business Administration from the University of Iowa.
With more than 15 years of experience in digital marketing, which includes SEO, SEM, Social Media, Affiliate Marketing, ASO, ASM, DSP, and data analytics, Kelvin has a proven track record of assisting several fintech and e-commerce startups in establishing strong digital strategies.
Furthermore, Kelvin is a corporate trainer at Hong Kong Trade Development Council (HKTDC) and Mitsubishi Electric. He has conducted successful in-person and virtual training sessions for 50+ attendees on topics such as Data Analytics, Paid Ads Set Up, Personalized Consumer Journey, and Business Analytics Journey.
Why Choose LKN Consulting
$200k USD per year to hire a CMO
We offer a CMO’s expertise for much less - talk to us!
We focus on where your business cares the most - getting new users AND retaining existing users
Team manages the agency and they have no real skill set upgrade - high turnover!
Hands-on training to junior staff - people stay when there’s room for growth!
Senior team manages stakeholders everyday
Become experienced by joining in on discussions on the growth team setup, budget allocation, data analysis and more
Discussions on how to chase numbers for the next hour
Discussions on how to meet your short term, mid term and long term team goals
Hire a team to manage the agency where they only focus on acquire new users
We offer a comprehensive range of services, including digital strategy formulation, establishing local partnerships, and executing campaign details. By charging a single headcount cost, we provide access to a diverse team with expertise across all levels, from junior to senior, covering everything from campaign execution and reporting to planning and strategy.
We are not just focused on customer acquisition, but we prioritize customer retention, which holds significantly higher value for your business – contact us for a free consultation call.
What Our Clients Say
Let us address your concerns first
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Do you only specialize in digital strategy?Our expertise extends beyond digital strategy alone. We understand that a good digital strategy is the bread and butter of your business. Without it, valuable time can be wasted, potentially costing you years, not just months. That's why we offer comprehensive hands-on solutions, allowing you to be hands-free and entrust both strategy and executions to us. With our experienced team, you can rest assured that your digital presence is in capable hands, enabling you to focus on other aspects of your business.
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Can you help us on execution?Certainly! We have a team with extensive experience in executing digital marketing campaigns. Whether it's paid media or organic optimization, our experts can help drive targeted traffic and improve your online presence. Our skilled designers are available to create compelling creative materials that align with your brand. Additionally, our developers are capable of building multifunctional websites to enhance user experience. When it comes to data mining and visualization projects, our specialists proficient in Python and Tableau can provide valuable insights. With our team's diverse expertise, we can assist you in executing your digital marketing initiatives effectively.
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We already have a media agency, so why do we need LKN Consulting?While your media agency specializes in handling paid media campaigns, there are many other crucial elements involved in generating brand awareness and conversions for your business. LKN Consulting can assist you in areas beyond paid media to ensure a holistic digital marketing approach. We offer services such as developing a sound digital strategy that aligns with your business objectives, crafting effective CRM strategies to nurture customer relationships, formulating data strategies for better insights and targeting, and establishing partnership strategies to maximize collaborations with other brands or influencers. By working with LKN Consulting, you can complete your digital strategy and execution with the highest possible ROI, as we provide expertise in various essential areas of digital marketing beyond paid media alone.
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What's your charging model?LKN Consulting offers three distinct pricing models tailored to cater to different types of clients. 1. Project-Based Pricing: Under the project-based pricing model, clients are charged a fixed fee for a specific project or engagement. The cost is determined based on factors such as the scope of work, deliverables, and estimated project duration. This pricing model is well-suited for clients with well-defined projects and clear objectives. It is particularly effective for one-time or short-term engagements where the project scope and deliverables can be clearly outlined. 2. Performance-Based Pricing Model: The performance-based pricing model links the consultant's fees to the achievement of specific performance goals or key performance indicators (KPIs). The pricing structure is contingent upon meeting pre-established metrics or outcomes. This model proves beneficial for clients who desire strong incentives for consultants to deliver measurable results. It works effectively when there are well-defined and quantifiable objectives that can be tied to specific performance metrics. 3. Retainer Pricing: Retainer pricing involves clients paying a fixed fee on an ongoing basis to retain the services of the consulting firm. This fee provides continuous access to the consultant's expertise and support. The retainer pricing model caters to clients who require consistent guidance and support over an extended period. It offers flexibility and grants priority access to the consultant's services, making it an ideal choice for long-term partnerships and clients anticipating the need for regular and continuous consulting assistance. By offering these three pricing models, LKN Consulting ensures that clients can choose the most suitable option based on their specific needs, objectives, and engagement duration.
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Is your pricing model based solely on a cost-per-sale (CPS) structure?No, our pricing model does not solely rely on a cost-per-sale (CPS) structure. But we provide flexible pricing options that include a combination of a fixed fee and a variable pricing component based on the key performance indicators (KPIs) we achieve.
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How can you help us to shape our digital strategy? We have a lot of stakeholders in-house and they all have different views.We understand that having multiple stakeholders with different views can present challenges when shaping a digital strategy. At LKN Consulting, we approach this situation by employing a top-down approach. We begin by sitting down with the top management team to gain a deep understanding of your business's overall objectives, upcoming plans, and any constraints that need to be considered. Drawing on our expertise in various areas, including paid media, owned media, and technical capabilities such as landing page development, data strategy, and creative solutions, we are well-equipped to help you strike a balance between long-term goals and cost considerations, as well as short-term results and ROI. By working closely with your team and conducting thorough analyses, we can incorporate the perspectives and requirements of different stakeholders into a cohesive digital strategy. Our goal is to align the strategy with your business objectives while considering the constraints and viewpoints of each stakeholder.
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You don’t know anything about our business, our data and our goals. How can you start?You're absolutely right, without specific knowledge about your business, data, and goals, it's challenging to provide a tailored strategy. However, we can certainly start the process by adopting a top-line strategy plan approach based on initial conversations with your top management. This initial step will enable us to gain a good understanding of your business goals and objectives. We recognize the importance of data in driving precise budgeting and risk assessment. As experienced consultants, we understand the types of data required to build an effective strategy. This means we won't ask you for unnecessary data, allowing you to protect as much sensitive information as possible while still providing us with the relevant data needed to perform our work effectively. Our team has worked extensively across various industries, including fintech, insurance, and e-commerce, catering to both startups and corporations. This diverse experience positions us well to support and accelerate the growth of your business. While we understand that each business is unique, our approach is centered around collaboration and a deep understanding of your organization. Through open communication and a commitment to your success, we can work together to develop a digital strategy that aligns with your objectives and drives growth.
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We have had bad experiences with other vendors and consulting companies in the past, so we don’t really want to work with you for the long term, how does that sound?We completely understand - our goal is not to drag you on a 5-year contract. In fact, we would like to help you to set up your digital strategy, and train your junior & senior staff asap so they are good enough to run their strategy and executions on their own without any help. In short, we are doing everything we can to help you to get rid of us as soon as you can. Our job is to do our knowledge transfer to your team as quickly as possible.